Effective Date: December 15, 2024 | Last Updated: December 11, 2025
This Privacy Policy describes how Briar Creek Holdings, LLC ("Company," "we," "us," or "our"), operating as Service Penguin, collects, uses, and protects information from visitors to our website located at https://www.servicepenguin.com (the "Site").
We may collect information that you voluntarily provide when you:
This information may include:
When you visit our Site, we automatically collect certain information, including:
We use third-party analytics services (such as Google Analytics) to help us understand how visitors use our Site. These services may collect information about your use of our Site and other websites.
We use the information we collect for the following purposes:
We do not sell, rent, or share your personal information with third parties for their marketing purposes.
We may share your information only in the following limited circumstances:
We may share information with trusted third-party service providers who assist us in operating our Site, conducting our business, or servicing you (e.g., hosting providers, email service providers, analytics providers). These providers are contractually obligated to protect your information and use it only for the purposes we specify.
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, or government agencies).
We may disclose information when we believe it is necessary to protect our rights, property, or safety, or that of our users or the public.
Service Penguin collects mobile phone numbers to facilitate communication between businesses using our platform and their customers. Phone numbers are collected through verbal consent during phone calls, through our platform when users create accounts, and when customers provide their contact information for service appointments and notifications.
We use mobile phone numbers for the following business purposes:
Before sending SMS messages, we obtain consent through one of the following methods:
Message frequency varies based on service activity and customer preferences. Standard messaging and data rates from your mobile carrier may apply. You can opt out of SMS messages at any time by:
For help with SMS messages, reply HELP to any message or contact us at support@servicepenguin.com or (208) 425-8580.
Important:
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not sell, share, rent, or provide mobile phone numbers or any personal information to third parties for marketing, lead generation, or any purposes unrelated to providing our platform services.
Mobile phone numbers are:
We may share phone numbers only with essential service providers who help us deliver SMS functionality (such as our SMS gateway provider), and these providers are contractually obligated to protect your information and use it only for the specific purpose of message delivery.
Important Note Regarding Platform Users:
Once you become a registered user of the Service Penguin platform (as opposed to a website visitor), your use of the platform and any data you input into the platform is governed by our separate User Agreement and Terms of Service.
We do not share, sell, or disclose user data or customer information stored within the Service Penguin platform to any third parties, except as required by law or as necessary to provide the platform services you have requested (such as payment processing through your chosen payment processor).
Cookies are small text files stored on your device when you visit our Site. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted).
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies. Please note that disabling cookies may affect your ability to use certain features of our Site.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Depending on your location, you may have certain rights regarding your personal information:
To exercise these rights, please contact us at support@servicepenguin.com.
You may opt out of receiving marketing emails by:
Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
We implement reasonable technical, administrative, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Our Site is not intended for children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we learn that we have collected information from a child under the applicable age, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Site, you consent to the transfer of your information to the United States and other countries where we operate.
If you are located in the European Economic Area (EEA), we will take appropriate steps to ensure your information receives adequate protection in accordance with applicable data protection laws.
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):
To exercise these rights, contact us at support@servicepenguin.com. We will verify your identity before processing your request.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Briar Creek Holdings, LLC
Service Penguin
2401 Fountain View Dr., Ste. 312-2319
Houston, Texas 77057
Email: support@servicepenguin.com
Phone: (208) 425-8580
By using our Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.